Can Shopify Send Marketing Emails Automatically?

Start with one useful email

These emails go out when a set event takes place. A shopper might sign up or leave a cart. The app then sends the email you set up.

Start with a welcome email or a cart reminder. Give new readers the guide or deal you promised. A cart email helps someone find items they left behind.

Shopify has ready-made designs for these jobs and more. It calls each design a template. Its setup guide lists the choices. Our cart email guide explains where to start.

For example, a new reader asks for your size guide. The welcome email should link straight to that guide.

Turn on a Shopify email

Use a desktop or laptop to see all templates. For a cart email, take these steps in Shopify:

1. Open Apps, then Messaging, and choose Automations.
2. Choose Create automation, then a cart or checkout template.
3. Choose Email for the type of message to send.
4. Edit the email and check who will get it.
5. Check its links and send time. Then turn it on.

Read each setting before you let an email go out. Give each kind of email one app to handle it. Two cart apps could send the same shopper two reminders.

Know what Shopify includes

Basic, Grow, Advanced, and Plus include 10,000 emails each month. Most emails that send on their own use this limit. Shopify's abandoned checkout emails do not use this email limit. Text messages, also called SMS, cost extra.

Made-up example: You email 400 people twice this month. That uses 800 sends, before any other emails go out. One email sent to 400 people counts as 400 sends.

Unused sends do not move into the next month. Check Shopify's email prices before you send more than your limit.

Let myuser.ai handle the next message

Choose myuser.ai when you want help with each shopper's next email. Its AI uses products, visits, carts, and past orders. It chooses what to say and writes emails or texts. It also plans when to send them, and sends them.

You choose the designs and offers it can use. You also choose whether it can send emails or texts. What a shopper does next can change a planned send. You can edit these messages or pause the follow-ups. You do not have to approve each send first.

See myuser.ai cart reminders for one clear task to try. Check room for your list and sends on the pricing page.

Check the full message first

Read your email on a phone before making it live. Make sure the item, price, and offer are right. The main button should lead to the page you promised.

Use the free myuser.ai email reviewer to check your draft. It gives tips for the words and button text. Add a screenshot to show it how your email looks. Check the links and product facts yourself too.

Make sure shoppers signed up for your store's emails. If you need signups, read our email signup pop-up guide.

Look at results each week

First, check that your emails went out as planned. Then look at clicks, replies, and who left your list. Check orders linked to emails, too. Some of those people may have bought anyway.

Use those facts to choose one thing to change. For example, fix a broken cart link right away.

If you pause myuser.ai's follow-ups, check two other places. Sends by hand and follow-ups set on forms have their own controls.