For store reviews
Five-session watch sheet
Separate what happened from what you think it means. Pick one useful check.
Open printable watch sheet →Free merchant resources
Useful enough
to pass along.
A handout for a client. A checklist for your next market. Clear math for a lesson. No account or app install needed.
For market vendors
Market-to-next-order worksheet
Test your QR sign. Check the offer. Plan one useful followup.
Open printable worksheet →For store owners & coaches
Store decision worksheet
Compare plan quotes, sort an app bill, and walk through checkout.
Open printable worksheet →For writers & teachers
Zero-sales worked examples
A CSV of 12 hypothetical scenarios. Inputs, formula, and limits included.
Download CSV →What is in the data file?
Four session counts—50, 100, 200, and 300—at three assumed order rates: 0.5%, 1%, and 2%. Each row uses (1 − rate)sessions. These are calculated examples, not measured store results or conversion benchmarks.
Download the method and column notes · Read the formula online
| Sessions | Chance of no orders |
|---|---|
| 50 | 60.5% |
| 100 | 36.6% |
| 200 | 13.4% |
| 300 | 4.9% |
Share the useful part.
You may print, share, and adapt our original worksheets and calculated example files, including in client work and classes. Credit to Merchant Shortlist is appreciated. A link is welcome, but is not required. Keep the assumptions with the numbers so they still make sense.
This permission covers our original worksheets and calculations. It does not grant rights to third-party research, logos, or Shopify materials.
When you cite a number
Name the inputs, link the method, and say whether it is a measured finding or a made-up example. For a study, cite the original paper. Our research notes help you find it.