Market-to-next-order worksheet

1. Before the market: test the next step

• □Use a signup page you control. Say what people will get.
• □Make a QR sign with the craft fair sign maker.
• □Scan it on a phone. Open the link. Submit a test signup.
• □Check the thank-you page, welcome email, and offer code.
• □Say if you plan to send marketing. Do not add people just because they bought.

2. Check what the offer costs

Item total − discount + shipping charged − item, packing, and shipping costs = money left for other bills.

Use the offer calculator. Add payment fees, tax, returns, and app costs before treating the amount as profit.

3. One job, one sender

Check both the form and email app. Turning off one sender does not pause other apps.

4. After the market: help them remember

Draft: “It was nice to meet you at [market]. Here is [the guide or offer promised]. You can see [product] at [link].” Only send to people eligible for that message. Use the opt-out tools in your email service.