Shopify Messaging
Keep email inside ShopifyAfter the email allowance$1 / 1,000 emails
Keep in mind
Your Shopify subscription and SMS are separate.
The comparison desk / Email & SMS
Shopify email apps:
compare plans & features.
Find your email app. Keep the tradeoffs in view: what each app does, where it fits, and what you’ll pay.
Updated September 13, 2026 · Our approachFive apps, at a glance.
Fit assessments, not a ranked score.
| The app | A good fit when you want to… | Paid pricing · USD | Free email allowance |
|---|---|---|---|
| Shopify MessagingView profile ↗ | Keep email inside ShopifyCreate campaigns in your store admin. | $1 / 1,000 emailsAfter the email allowance | 10,000 emails / moEligible paid Shopify planPricing source ↗ |
| KlaviyoView profile ↗ | Build detailed customer segmentsConfigure your own audiences and flows. | $20 / monthEmail starts at | 500 emails / mo250 active profilesPricing source ↗ |
| OmnisendView profile ↗ | Start from ecommerce flowsAdapt ready-made automations and forms. | $16 / monthStandard starts at | 500 emails / mo250 unique recipientsPricing source ↗ |
| MailchimpView profile ↗ | Keep an existing Mailchimp setupConnect the campaigns you already run. | $13 / monthEssentials starts at | 500 emails / mo250 contacts · 250 emails/dayPricing source ↗ |
| myuser.aiView profile ↗ | Let AI run shopper follow-upsAI decides, writes, schedules, and sends from shopper behavior. | $49 / monthLaunch | 500 emails / mo250 contactsPricing source ↗ |
Shopify’s allowance is included with an eligible paid store plan. Other rows show separate app subscriptions. SMS and usage beyond included limits can change the bill.
02 / Free allowances
“Free” has a ceiling.
Compare sends and audience limits together.
One email to 200 people counts as 200 sends.
Shopify MessagingIncluded with eligible Shopify plans
10,000 emails / month
Requires Basic, Grow, Advanced, or Plus.
View official terms ↗KlaviyoFree plan
500 emails / month
250 active profiles; sending pauses at a free limit.
View official terms ↗OmnisendFree plan
500 emails / month
250 unique recipients. Contact storage is separate.
View official terms ↗myuser.aiFree Capture
500 emails / month
250 contacts. Free Capture also includes 100 SMS segments.
View official terms ↗All bars use the same 0–10,000 scale. Email allowances only; SMS and paid-plan allowances are separate.
Do the small-list math
200 people.
Four campaigns.
One useful reality check.
200recipients
×4campaigns
=800email sends
Illustrative example, without automations or resends.
Use these numbers in the planner →Does the allowance cover it?
Shopify MessagingWithin 10,000
For stores on an eligible paid Shopify plan.
Klaviyo · Omnisend · Mailchimp Free300 over
800 sends exceeds each 500-send free allowance.
myuser.aiFree: 300 over
Free Capture allows 500 emails. Launch is $49/month and includes 10,000 emails, so it covers this email volume.
This compares email volume only. Audience limits, daily caps, features, and subscription costs still apply.
03 / The details
Know what you’re buying.
The headline price is one part of the decision.
Open a row for billing notes and a practical check.
Klaviyo
Build detailed customer segmentsEmail starts at$20 / month
Keep in mind
The active-profile count affects your plan.
Billing notes & what to try
Omnisend
Start from ecommerce flowsStandard starts at$16 / month
Keep in mind
New paid accounts need Pro plus usage for SMS.
Billing notes & what to try
Mailchimp
Keep an existing Mailchimp setupEssentials starts at$13 / month
Keep in mind
Marketing automation flows are excluded from Free.
Billing notes & what to try
myuser.ai
Let AI run shopper follow-upsLaunch$49 / month
Keep in mind
Launch includes 2,500 contacts, 10,000 emails, and 250 SMS segments.
Billing notes & what to try
Pricing checked September 13, 2026. Eligibility, usage, billing periods, and taxes can change the total. These are source-based assessments; we do not claim firsthand performance testing.
Is Shopify Messaging free?
Its first 10,000 monthly emails are included for stores on Basic, Grow, Advanced, or Plus. Your Shopify subscription is still paid, extra emails can cost more, and SMS has separate pricing. See Shopify’s pricing rules.
How much does myuser.ai cost?
Paid plans are Launch $49/month, Scale $129/month, Plus $299/month, and Max $699/month. There is also a capped Free Capture plan with 250 contacts, 500 emails, and 100 SMS segments per month. Eligible paid-plan trials last 30 days, with a 100-segment trial SMS allowance. See the plan breakdown.
Are contacts and email sends the same thing?
No. One campaign to 200 people is 200 sends; four such campaigns make 800. Billable contact definitions vary by app. Omnisend’s Free recipient limit is not a limit on uploaded contacts. Understand the billing units.
Is Shopify Email now called Shopify Messaging?
Yes. Shopify Messaging is the current name of the app previously called Shopify Email. See the Shopify Messaging profile for email and SMS details.
Which email app should I start with?
Choose the workflow first: campaigns inside Shopify, configurable segments and flows, or AI-managed follow-ups. Then calculate your email volume and compare the account price at that size. The largest free allowance does not tell you which workflow fits.
Shopify Messaging
or Klaviyo?
Compare the workflow and billing.
Read the comparison →AI & automationWhat does the
AI actually do?
Separate writing help from automated sending.
Use the demo checklist →