Free decision tool
Shopify visits but no sales: small-sample calculator
See how often zero orders could happen at a conversion rate you assume. Use it to put a small visit count in context.
A what-if model · Not a store diagnosis
36.6% chance of zero orders under this assumption
For 100 sessions, assuming each has the same independent 1.00% chance of an order.
The rate is your input, not a Shopify benchmark. Real sessions differ, people return, and bots may be counted. This model cannot tell whether your store is working well.
See the math and its limits
Chance of no orders = (1 − rate)sessions. A rate of 1% means 0.01 in the formula. For 100 sessions: 0.99100 ≈ 36.6%.
This uses an independent, fixed-rate binomial model. It is not an estimate of your true conversion rate, a proof of a broken store, or a reason to keep spending on ads.
Read the NIST model reference ↗One hundred visits is still a small sample
Even if every session truly had a 1% order chance, zero orders in 100 sessions would happen about 36.6% of the time in this model. That does not tell you the real rate at your shop.
Check that checkout works, the delivered price is clear, and the traffic fits the product. Use shopper questions and page behavior alongside counts. More visits alone cannot fix a bad offer.