A field guide to Shopify marketing appsOur approach

7 guides · Plans & costs

Shopify Plans, App Costs & Billing Explained

Your store plan, app subscriptions, payment fees, and email usage are separate costs. Put each on one list before you compare an upgrade. These guides explain which number to check and which tool can help.

Choose the question you have now

Know which fee you are paying and when an upgrade makes sense.

Each guide starts with a short answer, then gives steps, a worked example, and sources you can check. Our tools use your inputs and explain what the result can tell you.

Explore another part of your store